Three sources. One picture of demand.
Semantic clustering across every comment on your last 20 videos. Requests, validation, confusion, emotional response — separated, counted, and ranked.
Poll results, reaction spread, and engagement velocity read as demand signals. What your audience votes for is what Instinct weights.
Segment overlap between real subscribers and discovery traffic. Which viewer clusters actually watch, and which the algorithm sends but doesn't stick.
Named signals, not sentiment percentages.
Every signal has a type, a strength score, and a time signature. You can act on "34 explicit requests for a gear breakdown." You can't act on "68% positive sentiment."
- · Validation spike — when a topic outperforms your baseline
- · Audience request — explicit asks, counted and grouped
- · Emotional pattern — recurring viewer response to specific moments
- · Topic momentum — rising mentions of a subject or theme
- · Confusion cluster — questions that flag a story gap
Audience signals feed the Right Viewers stage of every Potential Reach score.
The audience-fit score isn't a separate report you have to remember to open. It sits inside every prediction — telling you which viewer clusters this specific cut is likely to land with, based on what your real audience has been saying.
Recurring signals become a prioritized backlog.
Instinct turns clustered comments, requests, and topic momentum into concrete next-episode ideas — each with a demand score derived from real audience data. Not brainstorming. Retrieval.
- The gear that survived 400 miles (and what didn't)34 explicit requests + high overlap with solo-hiker segment.88DEMAND
- Day 22: what I cut from the Patagonia editConfusion cluster around a missing day; audience is asking.74DEMAND
- Alone for 31 days: how I actually spent the timeEmotional pattern signal + validation spike on vulnerability moments.82DEMAND
- Finding the cabin — director's cutTopic momentum on 'cabin/hut' + high share rate on reveal.79DEMAND
Shorts audiences are measured separately.
Your Shorts viewers and your long-form viewers rarely fully overlap. Instinct measures them independently — so a Shorts prediction scores audience-fit against your Shorts-native feed, not your long-form base.
Signals in. Ideas out.
Let your audience feed the prediction engine. See the full workflow, then run a prediction on your own cut.
